Britain's Ocean City Brand Refresh

We are seeking to work with a creative team to refresh the ‘brand narrative’ and ‘creative approach’ for the current Plymouth, Britain’s Ocean City brand. The narrative and creative will be used across all city led and engaged stakeholder communications to support the positioning and marketing of the city as we transition from a visitor led destination to a whole place brand led approach.

A creative approach to developing an overarching city narrative with supporting themes is a core element of this brief as the city’s story should be curated in a way that is appealing and compelling to our target audiences.

The agency must be flexible in their approach, demonstrate a clear understanding of a complex multistakeholder city environment and have the ability to bring to life detailed and diverse information into a compelling proposition. It is likely that the successful applicant will have extensive and demonstrable expertise working with city or country level destinations globally.

We intend to work with the same agency for potential supporting project requirements and for the agency to direct and contract any creative elements that may need to be outsourced (such as images and films).

Download the application pack here

Deadline for response to brief 

• Brief Issued: 13 May 2024
• Responses to brief: received 7 June 2024 (5pm)
• Agency Selected: w/c 17 June (presentations)
• Project Completion As per deadlines above in section 6, subject to change based on discussion with successful agency.
• Please send all submission responses to Sarah Elliott – sarah.elliott@plymouth.gov.uk.