About Us

Destination Plymouth is a private/public sector partnership. Our role is to increase visitors to the city and surrounding area, grow visitor spend and tourism related jobs.

We are funded by the Plymouth City Centre Company, Plymouth Waterfront Partnership and Plymouth City Council alongside membership income and support from businesses across the city and surrounding area.

Visitor numbers have jumped in the last ten years with the latest figures for 2018 showing a 5 per cent increase to 5.4 million visitors. Visitor spend has also grown by 25 per cent to £330 million

What we do

• Host the Visit Plymouth website
• Provide social media coverage
• E-newsletter distribution
• Provide events and customer activities in the city and waterfront
• Marketing promotions and activities locally, regionally and nationally
• Public relations support and regular communications
• Improve signage and visitor welcome
• Support tourism businesses with training and quality schemes
• Provide networking opportunities
• Share best practice locally and nationally
• International marketing including cruise activity, travel trade and tourism project collaborations
• Support lobbying and attract inward investment to encourage new businesses to the city and surrounding area

Visitor Plan

Plymouth’s ten-year Visitor Plan sets out ambitious targets for the local visitor economy to achieve by 2030 and will play an important role in helping the industry to recover after the Covid-19 pandemic. The plan, created by Destination Plymouth and key partners, lays out the city’s strategic goals to help drive visitor numbers and increase visitor spend.